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Websites & applications — 03

Rebuild the site without losing what it spent years earning.

A redesign rarely fails on the design. It fails on the addresses nobody redirected, on the content left behind, and on the traffic that collapses three weeks after launch. We deal with those three before drawing anything.

From
1 490TND
or
1 490€ excl. VAT
Delivered in
4weeks
Quote within
24hours
01The situation

The site is not bad. It has become unmanageable.

A site of six or eight years always ends up with the same debt: a theme that can no longer be updated without breaking a page, plugins installed for one occasion and never removed, a load time that has doubled, and a structure that grew by accretion until nobody can find anything.

On top of that sits a more awkward problem: the site no longer says what the business does today. The offer has moved, the customers have changed, the copy is still the launch copy.

So a redesign is not new clothing on the same skeleton. It is the chance to rebuild the structure around what your customers actually search for, and to throw out what no longer serves. That is the part that pays, and it is the part most often rushed.

02The real risk

What makes traffic fall after a redesign.

The scenario is well known and it repeats: the addresses change, nobody sets up the redirects, and Google is left with hundreds of pages that cannot be found. Hard-won positions disappear within weeks, and it often takes six months to get them back — when they come back at all.

So every redesign starts with a full survey of the existing addresses, their traffic and their positions. Each old address gets a destination, written into a table that stays with you. This is not a technical detail: it is what separates a successful redesign from one that costs a year of visibility.

03What you get

A closed scope, written into the quote.

The redesign covers the complete takeover of an existing site of up to twelve pages, with content carried over and the technical foundations rebuilt.

Included in the price

  • Survey of existing addresses, traffic and positions
  • Redirect plan, one destination per old address
  • New structure, decided from real search behaviour
  • Bespoke visual design, two rounds of revisions
  • Existing content carried over and reformatted
  • Build, front-end integration, launch
  • Technical foundations rebuilt: headings, structured data, sitemap
  • Admin interface and an hour of handover
  • Position check at thirty and sixty days
  • One month of corrections after launch

Billed separately, and quoted up front

  • A full editorial rewrite of the copy
  • Photography and stock image purchase
  • A new visual identity
  • A multilingual version
  • Migrating an online store and its orders
  • Taking over a business database
  • Ongoing search-visibility work
04The price

What a clean takeover costs.

Tunisia
from1 490TND
France, Europe, international
from1 490€ excl. VAT

This figure covers the scope above for a site of up to twelve pages. Beyond that, the price follows the number of pages to take over and the complexity of what sits behind them — a catalogue, a customer area, a link to a back-office system.

One case is worth flagging plainly: when taking the site over costs more than rebuilding it. That happens on very old sites, undocumented, with hand-written code everywhere. We say so at the survey stage, with the figures, before you commit anything.

05How it runs

Four weeks, and nothing switches over before it is checked.

  1. Survey

    Every address listed, with its traffic and its positions. An inventory of the content to keep, to rewrite, to delete. You receive a table listing each existing page and what becomes of it.

    Days 1 to 4
  2. Structure and design

    The new structure, then mockups of the home page and two inner pages. Nothing is built before you approve them.

    Days 5 to 12
  3. Build and content transfer

    Pages built, existing copy reformatted, admin set up. You follow progress continuously on a test address.

    Days 13 to 24
  4. Switch-over and watch

    Redirects put in place, domain switched, page-by-page verification that each old address lands where it should. Then a position check at thirty and sixty days.

    Days 25 to 28
06What moves the figure

The items that change the price.

A quote that does not explain its variations is a quote you cannot argue with.

Most frequent additions
ItemWhat it changesOrder of magnitude
Beyond twelve pagesTakeover, reformatting and redirection of each extra page+ 4 to 6 % per page
Editorial rewriteWe rewrite instead of carrying the existing copy over+ 30 to 50 %
Online storeMigrating the catalogue, the orders and the customer accountsQuoted separately
Back-office connectionTaking over a link to an ERP, a CRM or a business toolQuoted separately
Hacked or offline siteCleanup before any takeover can startSee emergency website support
07Frequently asked

What people ask before they sign.

Will I lose my search rankings?

Not if the redirects are done. It is the first thing we prepare, before the mockups: every existing address gets a destination, and we check page by page after the switch. We then check positions at thirty and sixty days. A redesign done properly usually lifts traffic, because the technical foundations and the speed improve.

Can the old site stay online during the work?

Yes, and that is the rule. The new site is built on a password-protected test address, invisible to search engines. Your current site keeps running normally until the switch, which takes under an hour and happens at a time you choose.

Do we have to change host?

Not necessarily. We measure what yours actually delivers first. If it holds the load and responds properly, it stays. If it is the reason for a four-second load time, we tell you with the measurement in hand, and you decide.

What if my site is on WordPress?

That is the most common case and it presents no difficulty. We take over what exists, strip out what no longer serves, and start again from a clean base. If you want to stay on WordPress, we stay on WordPress — it is your tool.

How long does a redesign really take?

Four weeks for the scope described here. What stretches the timeline is almost never technical: it is waiting for an approval or a piece of content. On day one we give you the list of what we need from you, with dates.

Talk to someone

Two ways to start.

You know what you want

Describe what you need in a few lines. You get a priced quote, with the scope and the dates.

Request a quote Answer within 24 business hours

You would rather talk it through

Message us on WhatsApp or call. Fifteen minutes are usually enough to know whether your need fits the package — and we will tell you plainly either way.

Message us on WhatsApp TN +216 58 044 066 · FR +33 7 69 78 69 98
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